Viper Marketing & Communications Group

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The Importance of Market Segmentation

The Importance of Market Segmentation
Blog - Written by Neil Wilkins

Posted on Tuesday 07 Apr 2009 at 23:17

We have been banging on for ages to our clients about the value of market segmentation, the breaking down of all possible customers and prospects into bit-sized chunks so that marketing can be closely focused on messages they'll each understand.

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