Viper Marketing & Communications Group

Do You Really Only Have One Message?

Blog - Written by Neil Wilkins

Posted on Thursday 08 Dec 2011 at 13:49

If you think when marketing you only have to say things once, then perhaps it's time to think again

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Heat Recruitment Marketing Planning

Case Studies

Heat Recruitment undertake marketing planning and training with Viper.

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Communication Planning on the Casualty Set

Blog - Written by Jim Hardcastle

Posted on Monday 12 Jul 2010 at 12:35

Casualty provides a lesson in audience planning

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Marketing Futurology: Emerging Themes

Blog - Written by Neil Wilkins

Posted on Wednesday 17 Mar 2010 at 22:06

Having just returned from an enlightening day with a room full of post-Graduate Diploma delegates developing their assignments in Emerging Themes I felt it worthwhile to summarise for a wider audience where we collectively felt there was a starting point for exploring the future of marketing.

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One Size Won’t Fit All

Blog - Written by Neil Wilkins

Posted on Wednesday 03 Mar 2010 at 12:10

The trouble with the innocent beanie hat is that it implies that products in one size can fit all. To be truly customer-focused you need to literally turn this on its head.

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Bobbetts Mackan

Case Studies

Recognising they needed to keep Bobbetts Mackan relevant in the changing world of law the partners asked Viper to help

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