Viper Marketing & Communications Group

Regional Design Guide for Protected Landscapes

Case Studies

Regional partners helped to produce a positive guide to looking after horses in our most beautiful landscapes

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Marketing Masterclass Video Session 1 - Effective Marketing Planning

News - Written by Neil Wilkins

Posted on Tuesday 23 Mar 2010 at 07:34

How to use a 12 step planning process to ensure your marketing is effective

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Just Say No

Blog - Written by Neil Wilkins

Posted on Monday 08 Mar 2010 at 11:34

One of the hardest things to do in business and indeed in life, is to just say no

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Sticky Adventure Lecture

News - Written by Jim Hardcastle

Posted on Monday 15 Feb 2010 at 10:11

Viper's Jim Hardcastle is off to Birmingham University to deliver a lecture to post-grad tourism students on practical project planning

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Active Mendip

Case Studies

Viper help turn the Active Mendip idea into a powerful marketing brand

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Coastal Communication Planning

News - Written by Jim Hardcastle

Posted on Wednesday 13 Jan 2010 at 11:04

North Devon Coast AONB have appointed Viper to bring together different strands of their communication with other partners.

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Focus Isn’t Always The Right Thing

Blog - Written by Neil Wilkins

Posted on Tuesday 12 Jan 2010 at 18:26

Marketers and Managers are constantly advised to keep focused. Focused on strategy, focused on plans and focused on people. But every now and then perhaps this isn’t the right thing.

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Outdoor Adventure 20 Years From Now

Blog - Written by Jim Hardcastle

Posted on Tuesday 22 Dec 2009 at 21:25

expect we’re all waiting for shiny new kit at the moment. New mountain bikes with 6in of bounce at the back (always room in the garage for another bike!), the latest 3 layer moisture managing water proof system jacket, GPS technology that tracks and plots your every move, handy gadgets you never knew you needed until you had them. Love it! Shiny gadgets go hand in hand with outdoor activity.

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Will Rangers Stay Relevant

Blog - Written by Jim Hardcastle

Posted on Monday 19 Oct 2009 at 21:13

One of the most thought provoking images I created was a before and after shot of the Mendip Hills Area of Outstanding Natural Beauty. The before shot contained the dry stone walls zig-zagging across the plateau. The after shot had no dry stone walls, courtesy of Photoshop. The difference was shocking; this could be anywhere, this could be everywhere. Now imagine a countryside without Rangers.

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Summerzest

Blog - Written by Jim Hardcastle

Posted on Monday 17 Aug 2009 at 19:39

What a fantastic weekend Team Viper has enjoyed in a secret location deep in the French Alps, not just playing of course, but helping a fledgling all-inclusive Alpine activity company with their marketing and communications.

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