Filtering by "Personalisation" tag.
At What Price Personalisation?
Blog - Written by Neil Wilkins
Posted on Wednesday 30 Mar 2011 at 08:15
Can you afford to provide personalised services if your products and services are not priced at a premium?
Customer Journey
Blog - Written by Jim Hardcastle
Posted on Thursday 29 Apr 2010 at 15:25
What do your customers encounter on their journey through your service?
Marketing Futurology: Emerging Themes
Blog - Written by Neil Wilkins
Posted on Wednesday 17 Mar 2010 at 22:06
Having just returned from an enlightening day with a room full of post-Graduate Diploma delegates developing their assignments in Emerging Themes I felt it worthwhile to summarise for a wider audience where we collectively felt there was a starting point for exploring the future of marketing.