Viper Marketing & Communications Group

Digital Promotion for Innovative Music Project

Case Studies

Variety of digital techniques used to promote a community based music project

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Integrated Communications Support European Junior Rangers

Case Studies

Viper brings websites, social media and PR together to create a long lasting legacy for the EUROPARC Junior Ranger Camp 2010

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Location Aware Music

News - Written by Jim Hardcastle

Posted on Monday 12 Jul 2010 at 09:29

Headphones and handheld computers enable visitors to listen to music in the exact spot it was inspired by

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The view of Active Mendip from my Bike

Blog - Written by Jim Hardcastle

Posted on Wednesday 12 May 2010 at 15:50

I put it down to naive optimism: a little bit of preparation, a bit of confidence and ‘give-it-a-go’ attitude

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Fernhill Farm

Case Studies

The alternative farm experience that needed a communication plan, brand and website to explain the philosophy

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Active Year Ahead

Blog - Written by Jim Hardcastle

Posted on Friday 15 Jan 2010 at 13:31

Viper's Jim Hardcastle has another adventurous year planned.

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Outdoor Adventure 20 Years From Now

Blog - Written by Jim Hardcastle

Posted on Tuesday 22 Dec 2009 at 21:25

expect we’re all waiting for shiny new kit at the moment. New mountain bikes with 6in of bounce at the back (always room in the garage for another bike!), the latest 3 layer moisture managing water proof system jacket, GPS technology that tracks and plots your every move, handy gadgets you never knew you needed until you had them. Love it! Shiny gadgets go hand in hand with outdoor activity.

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Mendip Geopark?

Blog - Written by Jim Hardcastle

Posted on Tuesday 03 Nov 2009 at 13:52

European recognition for the Mendip Hills AONB – Geopark status? Viper Rural will be at an event on Thursday 19th November 2009 at Cheddar Caves and Gorge to consider the pros and cons of applying for Geopark designation for the Mendip Hills AONB.

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Will Rangers Stay Relevant

Blog - Written by Jim Hardcastle

Posted on Monday 19 Oct 2009 at 21:13

One of the most thought provoking images I created was a before and after shot of the Mendip Hills Area of Outstanding Natural Beauty. The before shot contained the dry stone walls zig-zagging across the plateau. The after shot had no dry stone walls, courtesy of Photoshop. The difference was shocking; this could be anywhere, this could be everywhere. Now imagine a countryside without Rangers.

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Fresh New Approach For AONB Management Plan

Blog - Written by Jim Hardcastle

Posted on Thursday 05 Feb 2009 at 16:08

Fresh on-Line Management Plan for Mendip Hills AONB

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