Viper Marketing & Communications Group

Filtering by "Marketing Plans" tag.

Enthusiasm in need of a plan

Enthusiasm in need of a plan
Case Studies

Great community initiative in need of a plan.

Read More

The Importance of Market Segmentation

The Importance of Market Segmentation
Blog - Written by Neil Wilkins

Posted on Tuesday 07 Apr 2009 at 23:17

We have been banging on for ages to our clients about the value of market segmentation, the breaking down of all possible customers and prospects into bit-sized chunks so that marketing can be closely focused on messages they'll each understand.

Read More

Online Social Networking - It doesn’t Bite

Online Social Networking - It doesn’t Bite
Blog - Written by Neil Wilkins

Posted on Wednesday 01 Apr 2009 at 16:51

Finally it happened. Viper fully embraced the concept of Online Social Networking. Some of the team have been involved in the web since 1994. Yes really! And yet it's taken until early 2009 for us to practice what we preach every week in our e-Marketing training courses, distance learning programmes and recommendations to our clients for their marketing plans and campaigns.

Read More