Viper Marketing & Communications Group

Communication Planning on the Casualty Set

Blog - Written by Jim Hardcastle

Posted on Monday 12 Jul 2010 at 12:35

Casualty provides a lesson in audience planning

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Customer Journey

Blog - Written by Jim Hardcastle

Posted on Thursday 29 Apr 2010 at 15:25

What do your customers encounter on their journey through your service?

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Site for Search & Rescue

News - Written by Jim Hardcastle

Posted on Tuesday 13 Apr 2010 at 11:25

Avon and Somerset Search & Rescue team commission Viper to produce a new website in time for Mountain Rescue Day on 3rd May

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Regional Design Guide for Protected Landscapes

Case Studies

Regional partners helped to produce a positive guide to looking after horses in our most beautiful landscapes

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Bobbetts Mackan

Case Studies

Recognising they needed to keep Bobbetts Mackan relevant in the changing world of law the partners asked Viper to help

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Strategic Communication Changes at Quantock Hills

Case Studies

A new approach to communication for the Quantock Hills AONB Service.

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The Importance of Market Segmentation

Blog - Written by Neil Wilkins

Posted on Tuesday 07 Apr 2009 at 23:17

We have been banging on for ages to our clients about the value of market segmentation, the breaking down of all possible customers and prospects into bit-sized chunks so that marketing can be closely focused on messages they'll each understand.

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