Viper Marketing & Communications Group

Viper Streamlines Bristol Harbour Festival Communication Strategy

- News article posted on Wednesday 23 Feb 2011 at 09:32 by Neil Wilkins

Bristol's annual Harbour Festival is a centrepiece of the summer in the City.

Attracting residents from across Bristol and the South West as well as hordes of tourists from around the UK, Bristol Harbour Festival is a music, performance and art extravaganza for all ages.

With recent budget cuts there's a strong need to achieve more with less. Little budget but a big need to encourage a large audience.

Viper has provided strategic planning services to help Bristol City Council identify a clear priority order for all of the potential people they could engage with. From planning sessions lead by us, a set of integrated and cost effective tools, including social media at the heart, has emerged and will drive a growth in the festival this year for significantly reduced budget.

Bristol Harbour Festival : 29, 30, 31 July 2011

- Posted on Wednesday 23 Feb 2011 at 09:32 by Neil Wilkins