Viper Marketing & Communications Group

Viper Awarded Law Firm Competitor Strategy Project

- News article posted on Thursday 04 Nov 2010 at 11:47 by Neil Wilkins

Competitor analysis is a key piece of strategic intelligence for any organisation looking to break into a new market sector.

This is all the more important when the company is a law firm in the highly competitive private client sector.

The firm, which for commercial sensitivity cannot be named, needs to understand everything that is happening in the sector before it can translate market intelligence into customer-focused strategic and tactical plans.

Viper will conduct a series of research activities that aim to build a picture of the scale, size, shape and key players in the sector.

From this analysis we will recommend a number of key strategic approaches to help the firm break into the new market, building upon their core strengths in the existing markets they serve at the same time as balancing resource and capability in the new one.

The essence of Competitor Strategy projects like this is to ensure best return on investment of funds, resources and activity when marketing to a new type of customer in a previously unknown marketplace. A small investment up front to reduce the risk of getting things wrong further downstream and to maximise the financial opportunities.

- Posted on Thursday 04 Nov 2010 at 11:47 by Neil Wilkins