Viper Marketing & Communications Group

Target Audiences with Latest Rural Statistics

- News article posted on Tuesday 31 May 2011 at 09:28 by Jim Hardcastle

Good communication is all about knowing your target audience. A new report from the Department for the Environment and Rural Affairs reveals the rural population. The Statistical Digest of Rural Statistics is a collection of statistics on a range of social and economic subject areas. The statistics are split by rural and urban areas, allowing for comparisons between the different rural and urban area classifications.

•In 2009 the population of rural England was 9.8 million, or 19% of the total population.
•The rural population is predominantly aged between 45 and 64 (males) and 45 and 59 (females), and is generally older than the urban population.
•Between 2001 and 2009 the population of villages, hamlets and isolated dwellings in less sparse areas increased by 6%, greater than any other rural or urban area type.

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- Posted on Tuesday 31 May 2011 at 09:28 by Jim Hardcastle