Planning your Social Media ROI

- News article posted on Wednesday 06 Apr 2011 at 09:29 by Neil Wilkins

The challenge of proving return on investment (ROI) in digital marketing and social media still remains a mystery to many marketers and those responsible for social networking in their organisation.

In this 30minute video presentation we explore some of the thinking behind definitions and structure in beginning to plan for ROI.

What do you think? What have we missed? What have you found that works for you? Do you have any great case studies?

- Posted on Wednesday 06 Apr 2011 at 09:29 by Neil Wilkins

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