Viper Marketing & Communications Group

Paranormal Activity 3 Twitter Viral

- News article posted on Friday 07 Oct 2011 at 11:48 by Neil Wilkins

Effective Twitter viral campaigns rely on a great product, engagement with the target audience, simplicity of sharing, time-bound commitment and an incentive.

Paramount Pictures offer the most dedicated audiences the chance to see the new Paranormal Activity film first if they spread the word about the launch trailer using Twitter from their home town.

The top twenty tweeting cities in the world will see the film before any others. For the target audience, a great incentive. Each city can keep an eye in real time on their position in the league table (at the time of writing Sheffield in 16th place globally was the highest ranked UK city), self-powering the continued engagement throughout the campaign.

TweetYourScream

- Posted on Friday 07 Oct 2011 at 11:48 by Neil Wilkins