Viper Marketing & Communications Group

No Value In Twitter?

- News article posted on Wednesday 03 Aug 2011 at 21:27 by Neil Wilkins

We are often challenged about the true value of Twitter to companies with B2B style products, brands and services.

Here's a simple example of free advocacy style marketing promotion that arose today through an excellent source.

Business Link SW produces a Daily News paper online that automatically creates its content from the Twitter feeds of the people the organisation follows.

This list includes Viper who yesterday launched a new version of its Fact Sheet for the Viper Franchise Network that it is currently promoting heavily.

What better place to feature, for free and automatically than in a Business Link publication. And all for the time it took to type less than 140 characters into Twitter.

As you can see from the photo we also had the highest visual profile on the page.

A perfect free promotion for our service and created 100% by using Twitter for Business to Business communication. 

How could you generate great coverage for your own products and services using Twitter?

- Posted on Wednesday 03 Aug 2011 at 21:27 by Neil Wilkins