Marketing Masterclass Video Session 4 - Developing Effective Websites

- News article posted on Thursday 01 Jul 2010 at 10:22 by Neil Wilkins

The fourth in the series of Marketing Masterclasses written and recorded by Neil Wilkins from Viper focuses on developing more effective websites by concentrating on the quality and style of your content.

Following research that the most effective websites provide content that is 90% added value for the visitor experience and just 10% sales style you can quickly engage your customers and prospects effectively and profitably.

Site 'stickiness', the time your visitors will spend on your site can be increased by reducing the amount of words on each page, looking at key phrases and giving plenty of white space, or 'breathing room' for the reader.

To learn more visit the Video Lounge at Shell LiveWire.

- Posted on Thursday 01 Jul 2010 at 10:22 by Neil Wilkins

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