Viper Marketing & Communications Group

Making The Most Of Linkedin

- News article posted on Thursday 30 Jun 2011 at 11:44 by Neil Wilkins

Here's a good step by step for setting up your profile

How to start to interact with prospects on Linkedin

Our general guidance is that you have to make an effort to engage. You can't sit and wait for people to come to you. It's a good idea to spend say half a day a month looking through the various relevant discussion groups and see who's active and what they are saying. When you get a feel for the tone and style of discussion groups you like then start to post answers and comments back to existing threads. This will get you into the debate and you'll be surprised how quickly people befriend you if you are making valuable comment and observations. Listen before speaking though.

When you are confident that you are into the swing of how it works you can set up a discussion group (best not call it your company name though as you want to keep these things more generic and objective and not be overtly 'selling'). Make sure everyone in your organisation is a member and tick the settings box that ensures you get an email each time somebody starts a new discussion thread, then you don't have to manually check what's going on and you'll be automatically prompted by Linkedin. Do start up some interesting debates and ensure that one or more others of you make some comments or pose further questions in each thread. This will build momentum.

You should also create a company page for your organisation and keep it updated with links to your news and blogs on your website. Another good search engine optimisation method for your website.

This is a brief introduction to Linkedin for business and we'll soon be publishing a more detailed guide, especially for B2B marketing through Linkedin.

For more details see ViperTraining.tv

- Posted on Thursday 30 Jun 2011 at 11:44 by Neil Wilkins