Viper Marketing & Communications Group

Major Mountain Bike Marketing Strategy

- News article posted on Thursday 28 Jul 2011 at 14:27 by Jim Hardcastle

1 South West, the most siginificant project for off-road cycling in the region now has a clear marketing strategy thanks to Viper. 

As part of his role on the executive board Viper's Jim Hardcastle worked with the 1 South West team to create a strategy that will take them into the future. Most importantly the project has a message that separates it from any other destination marketing organisation.

Viper's creativity and experience in digital marketing has meant we've helped them look at their message and products from a completely different angle. We can't wait to see the new strategy in action.

1 South West has raised over £8million for off-road cycling in the South West region. 40km of trails have already been built with many more planned at the trail centres across the region. To find out more about the project click here

- Posted on Thursday 28 Jul 2011 at 14:27 by Jim Hardcastle