Viper Marketing & Communications Group

Linkedin Links Viper In

- News article posted on Thursday 21 Jul 2011 at 15:58 by Neil Wilkins

When an old work colleague of Viper's Neil Wilkins called him up today it wasn't so much that he remembered a distant meeting when they shared a conversation about where life had taken them since they worked together, it was much more about the power of Linkedin connections.

The colleague, eager to create an extended network of trusted co-workers to bid for a large tender, had some key words and organisational experience in mind when he used the Linkedin search feature. He quickly found that he was connected at a second tier level to a host of people within the client organisation and that one point of connection was Neil who had worked for the client over a number of years in a role that would be key to proving the experience of the team in the tender process.

A quick conversation later and the bidding team is complete and all through a simple search on Linkedin that provided a unique means of identifying relevant and available resources. Take some time today and think about how you could use Linkedin search to fuel your own business development processes.

- Posted on Thursday 21 Jul 2011 at 15:58 by Neil Wilkins