Viper Marketing & Communications Group

Diploma in Hospitality and Tourism Marketing

- News article posted on Tuesday 02 Mar 2010 at 18:12 by Neil Wilkins

The Chartered Institute of Marketing's Diploma in Hospitality and Tourism Marketing aims to provide delegates with an introduction to the key concepts and principles of services marketing as they apply to the hospitality, travel and tourism industries. This broad-based qualification, designed with an international focus, addresses differences across the sector and provides practical and operational marketing skills for junior or supporting roles in marketing or supervisory management in all sectors of the rapidly expanding international visitor economy.

With case studies and clients across the tourism, adventure travel, catering and destination management sectors, Viper will be designing and supporting an integrated course using a host of different media and resources.

For more information please visit www.marketingcollege.com

- Posted on Tuesday 02 Mar 2010 at 18:12 by Neil Wilkins