Viper Marketing & Communications Group

BikeRadar.com and MBUK - Media Partners

- News article posted on Monday 25 Jan 2010 at 16:40 by Neil Wilkins

Media Partners really help with the promotion and credibility of events and when a partner of the likes of Future Publishing gets on board you know you are in a position to really make things happen.

Future Publishing includes titles in a whole range of sectors but importantly for CLIC24 owns MBUK Magazine and the increasingly popular BikeRadar.com.

Media partnership is a mutually beneficial agreement between complimentary services and events / publications is an ideal match. The concept is that the publication offers promotional and editorial features and coverage of interest to its readership at the same time as the event benefitting from additional profile within clearly define audiences. A close working relationship on the run up to an event ensures that both parties maximise their coverage and reach and see incremental registrations (new magazine subscriptions for the media, and additional entries in the event for the organiser).

CLIC24 will benefit from close links to the training programme that will be published and the press teams that the publisher will send to the event.

For more information check out www.bikeradar.com or the event site at www.clic24.org.uk

- Posted on Monday 25 Jan 2010 at 16:40 by Neil Wilkins