Viper Supports Polar Expedition
Viper Case Study
The Brief
When walking unsupported for 77 days to the south pole, marketing and keeping in touch with your sponsors and followers isn't exactly at the front of your mind.
John and Justin the explorers undertaking this amazing expedition needed marketing support and particularly in their social networking as they spend countless hours training for and then 77 days within this unique adventure.
The Solution
Viper with its 24/7 access to social media networks such as Twitter, Facebook and the Last Great Challenge website and blog is able to provide up to the minute support and content, editing raw text coming through from the adventurers' mobile phones and remote computers as they train in the Alps and Sahara.
The Result
Providing an uninterrupted communications channel between the adventurers and their sponsors, followers and friends ensures that each supporting brand and company maximises the profile they get through supporting the Challenge which in turn provides a great return on their investment.
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