Striking Search & Rescue Site
Viper Case Study
The Brief
A mountain rescue team in Somerset? There aren’t any mountains in Somerset! The Avon & Somerset Search and Rescue team needed a new website to reflect the area they operate in and the unique role they play. There aren’t any mountains but there is mountainous terrain: Cheddar and Avon Gorges are amongst the highest inland cliffs in the UK, combined with heathland, forests, farmland, parks and large urban populations mean that the team have an area different from many other search and rescue teams.
A primary target audience is partner emergency services who follow the call-out register. Although the team are all volunteers their training and competencies are extremely professional. The site needed to mirror this attitude.
The challenge was to create a design for the site that reflected the professional approach, wide ranging role and didn’t stereotype them with images of the countryside. The team is a charity so the budget was tight.
The Solution
Simple always works. We picked on the colour scheme of the logo: red, blue and white. The white background represents the professional, calm approach. The ‘rescue’ red shows that the team is officially the 4th emergency service and the blue text provides the high legibility for the site.
We created a new bank of professional images for the team: stylish cropping emphasizes the modern design theme. The new images focused on the team members not the many environments they work in that could never all be represented. This also helps to remind people that the team are all volunteers that need donation to keep them going.
The Result
We’ve given the team a striking website that is undeniably modern and professional. The design is cool, clean and serious.
We played on the 3 channels we wanted viewers to go down when they came to the site: donate, join and the call-out register. Each target audience category knows exactly where they need to go. Importantly the site was launched in time for a major fundraising weekend including National Mountain Rescue Awareness Day on 3rd May. Click here to see the site
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