Viper Marketing & Communications Group

Corinna Jane

Viper Case Study

The Brief

European singer/songwriter needed a brand, promotional material and a campaign prior to the launch of her first EP.

Corinna Jane is young, beautiful and talented. Her father is British and mother French, and she currently lives in Germany. She’s got that European metro-style that makes her really cool. Her voice and sound is quirky, dramatic and intelligent. She won this years Axe Factor in Bristol and is now signed to ViperMusic.
 

The Solution

Communication planning day in Viperspace. Nail down the audiences, messages and tools needed. Brand guidelines produced and agreed. Photoshoot to capture the look.

The campaign, brand and look are all based around the theme of slowly revealing her. You won’t be able to see all of Corinna Jane for sometime. It’s about creating an air of mystery, intrigue that leaves you wanting more.

She’s very artistic and brimming with creative ideas. The campaign will also capture all her other ideas along with friends artwork for her from across Europe.
 

The Result

Look and listen for yourself. Here's the debut single on iTunes and there's more on Corinna Jane's MySpace

Alternatively you can download Corinna Jane's brand new e-Book that accompanies her forthcoming EP release.