Viper Marketing & Communications Group

Cambridge Marketing College - Viper’s Longest Standing Client

Viper Case Study

The Brief

Cambridge Marketing College is Europe's premier provider of professional marketing qualification training.

Cambridge is its heartland but it operates through centres across the UK and on mainland Europe.

At the heart of the College's proposition is the highest quality tutoring and provision of a local service. 

The Solution

Viper has been commissioned for over two years to provide development and support services in the South West and across South Wales.

We work closely with local training centres to ensure day/taster courses are well run and numbers of attendees are strong. We also engage with Corporate clients across the region to provide in-house training and development.

A core focus of our work is the design, development and ongoing management of the web services for the College's Digital Marketing Programme which necessitated the building of a dedicated support website www.digitalmarketingprogramme.com which we continue to run in line with Twitter, Facebook and LinkedIn accounts to provide a seamless, multimedia support for delegates on the various e-courses.

Viper also created and contributes to the College's Tutor's Blog which keeps delegates up to date with the latest news, views and thinking from across the world of marketing and PR.

The Result

The result from the activities and support we give to the College is that they continue to grow from strength to strength and maintain strong relationships with CIM, CIPR and CAM.

In a highly competitive education sector, maintaining this leading position enables the College to offer the very latest news courses and gain core support from the various professional bodies.


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