Active Mendip
Viper Case Study
The Brief
Outdoor adventure companies based on and around the Mendip Hills were in need of a collective voice. On their own their marketing power was minimal, joined together they could have real impact. The Mendip Hills is an Area of Outstanding Natural Beauty, where the limestone terrain provides unique opportunities for adventure. The highest inland cliffs, incredible cave systems, open moorland and deep forests are a huge playground only 20 minutes from Bristol. But only the select few knew where the Mendip Hills were. This needed to be changed.
The Solution
Viper has been part of the evolution of Active Mendip from day one. We helped define the brand and produce marketing strategies and continue to write articles, press releases, manage the Active Mendip website, Facebook and Twitter media. More importantly we’ve moved this great collective gathering to a Community Interest Company giving the organisation an established future. Neil was a Director and Jim has moved from being the Company Secretary to a Director now.
The Result
40 organisations now have a collective voice. Joint promotion at major events is easy. Local sporting awards have been sponsored. Individual membership schemes launched. Other organisations come to speak to Active Mendip. Outdoor adventure and the companies involved with it have a bright future.
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