Viper Marketing & Communications Group

Viper Blogs for Cambridge Marketing College

Author: Neil Wilkins

Neil learnt his marketing with the likes of Orange, NatWest, BP Castrol and Ordnance Survey and now helps individuals and businesses to communicate more effectively. He trains and mentors marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

Covering a whole host of marketing and digital communication subjects Neil will be taking current news and giving a Viper-spin to it. Sometimes just observation and sometimes a little more controversial it's a place to catch up on all things marketing and communications.

Recent posts include comment on why Nivea's recent advertising ban might have come about, good examples of social mash-ups on the web and the fact that large companies can learn a lot from small companies in times of recession.

- Posted on Wednesday 26 Aug 2009 at 02:32 by Neil Wilkins

Tags: advertising (2), blog (6), cambridge marketing college (5), cmc (5), communications (21), marketing (41), mash-ups (1), neil wilkins (22), nivea (1), recession (3), social mash-ups (1)