Tentpole Trails Trust

Author: Jim Hardcastle

Jim helps people plan and deliver effective communications. His background in the countryside sector provide him with a wealth of experience in rural marketing. Facilitation, fueled by coffee, with Post-Its at the ready, he’s here to help .

Viper facilitated a great day for the Trails Trust with members coming from all over the west of England to join in the planning session. Highlight of the day was definitely the audience segmentation exercise. 'Ben' and 'Clare' are now fleshed out as the two priority target audiences that the Trails Trust need to communicate with. And why is it so hard to write down a 'vision'? Everyone knows it in their head but getting it on paper is so hard.

Demonstrating project and teamwork with the aid of a tentpole was a curious moment but it worked fantastically well. To find out more you'll have to get in touch and I'll tell you the secret of this little exercise!

- Posted on Wednesday 04 Mar 2009 at 01:29 by Jim Hardcastle

Next Blog Article	View All		Previous Blog Article
← Tentpole Trails Trust		Delivering Dartmoor →

Comments

There are no comments for this blog article. You can add your comment using the form below

Commenting is not available in this channel entry.

Online Influence on International Destination Marketing

Viper talks to expedition manager and guest lecturer in International Destination Marketing Jo Payne to learn more about digital customers. Read More ›
Are Laggards Holding You Back?

Are you compromising for the slower, resistant majority or forging ahead to meet profitable early adopter customers? Read More ›
Increasing Brand Awareness - what a cop out

The next time you hear a marketer use the phrase 'increasing brand awareness' please show them the door... here's why... Read More ›
Next Generation Video (updated)

Since the YouTube phenomenon over recent years, video has seen massive growth but this is just the beginning Read More ›
Social Business - Have you got the SPIEL?

Social Business, the marketer's current buzz phrase, ensuring you have truly embraced web2.0 and are delivering great value to your customers and to your… Read More ›
Building Bridges in Cloud Marketing

One of the fundamental challenges in building an effective Cloud Marketing strategy will be in understanding the most appropriate bridges between the real… Read More ›

New Viper Franchise: Yorkshire & North East

Viper is delighted to welcome new franchisee Andrew Crawford into the team Read More ›
Marketing Franchise in Wales - Discovery Day

Thinking of setting up a marketing business in Wales? We have a day for you to find out more Read More ›
Zest Turns 6

Zest Concierge is turning 6 years old and continues to provide the best concierge services we know. Read More ›
Viper helps Tourism Providers Plan for the Future

Viper helped facilitate the way forward for tourism providers in North Somerset. Read More ›
Content is King? We Interview Peter Brill

Neil Wilkins interviews content guru Peter Brill from Net.Mentor to establish if content is still king Read More ›
Mark Venus Music Sponsors Bristol Folk Festival 2012

Mark Venus Music, marketed by Viper Marketing, is proud sponsor and organiser of Isambards Kingdom Stage 3 at this year's Bristol Folk Festival Read More ›

Information Gateways for the Mendip Hills AONB

Viper delivers a major project for the Mendip Hills AONB Unit that is benefitting visitors and residents alike. Read More ›
UPDATE: Panel Provides Quick Response

UPDATE: Quantock parish get new panel with Quick Response code on. Extra panel that provides a direct link to the Quantock Hills AONB Service website. Read More ›
Tamar Valley Digital Training

Bespoke digital marketing training for this rural team. Read More ›
In-House Digital Marketing Courses

Getting your team trained in digital marketing and social media whilst gaining qualifications together represents great value for money Read More ›
You Know You Want To - But Where To Start?

Knowing there's an opportunity in digital marketing and social media without knowing where to start, often needs assistance Read More ›
Forest of Avon

Strategic planning and tactical training reveals the benefits of Facebook to this Bristol-based charity. Read More ›

Viper Marketing & Communications Group

Explore the Viper Marketing & Communication Group: