Memories keep you a prisoner of the past

Author: Neil Wilkins

Neil learnt his marketing with the likes of Orange, NatWest, BP Castrol and Ordnance Survey and now helps individuals and businesses to communicate more effectively. He trains and mentors marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

Memories keep you a prisoner of the past

Eric Cantona's Interview with the BBC was his usual mix of poetry, observation and wit but one poignant moment stood out strongly when asked about his extensive achievements, trophies and records. Cantona replied that he has no interest in memories because they are a thing of the past and keep you a prisoner in something you can't change. He was clear when he spoke about preferring to look forward and to focus on the exciting opportunities in the future. In essence, 'to be free'.

In many ways our daily working, and personal lives, are shaped and tuned by our past experiences and for most of us there is nothing wrong with the things we learn and grow from: our past.

But for most businesses, organisations, teams and individuals we are constantly held back by perceived limitations and creativity because we use our pasts to provide boundaries within which we choose to operate. Our comfort blankets if you like.

Cantona acknowledged the importance of things positive and negative that had helped to make him the person he is today but it is his reluctance to accept that his past is his world today that gives him the personal freedom to live his life on his terms. He could well be right. We choose, every day, to live within the boundaries we set and most commercial organisations consistently use the past to predict the future.

How much more interesting it might be to accept that the past has made us who we are but then completely face forward, accepting the future as a mix of unpredictable and exciting possibilities and then use our experience to live those possibilities as opportunities rather than remain blinkered in our perception of the world as being as it has always been.

Perhaps Eric Cantona has given us a new definition of 'innovation'. Now it's down to us to decide if we want to try it out for ourselves.

- Posted on Friday 04 Mar 2011 at 09:59 by Neil Wilkins

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