Viper Marketing & Communications Group

Continuous Improvement

Author: Neil Wilkins

Neil learnt his marketing with the likes of Orange, NatWest, BP Castrol and Ordnance Survey and now helps individuals and businesses to communicate more effectively. He trains and mentors marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

The days are long gone since a training course in digital marketing and social media could still be current and relevant for twelve months.

This year I've noticed that every time I run a course (particularly social media training) that it needs to be updated with new case studies, quotes and examples as well as fundamental ways that social networks operate and interact.

Just when I thought that things were manageable, yesterday's well received UKTI digital marketing for export workshop included a real-time need for new information and content from within the actual session. Now THAT is what you call up to date.

With the old fashioned Powerpoint approach (which is so last year, darling) a linear presentation doesn't allow for flexibility and customer focus. So up steps a true requirement for something that can adapt and build as you work through the session. Prezi.com ... now is the time to take centre stage.

So in future sessions don't expect me to train from static, canned slides. Expect real-time interrogation of the internet ,where you work with me to create the workshop as we go. Perhaps then we can include the themes that came out of yesterday as they arise in the discussion.

- For interest, the themes that arose in the discussion but weren't included in the workshop materials included Apps and Widgets for international marketing, eBay as a social network and examples of people who have failed in their digital export marketing and why... stay tuned for answers. 

- Posted on Friday 16 Sep 2011 at 12:15 by Neil Wilkins

Tags: digital (41), prezi (1), training workshop (2)