Viper Marketing & Communications Group

Characteristics of Innovative Thinkers

Author: Neil Wilkins

Neil learnt his marketing with the likes of Orange, NatWest, BP Castrol and Ordnance Survey and now helps individuals and businesses to communicate more effectively. He trains and mentors marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

Get a group of hungry post graduate marketers in a room with a flip chart and some post-it notes and you are sure to come out with some interesting thinking and emerging themes.

More about the latter in a blog coming soon but for now let's share some of the characteristics and behaviours they felt essential to innovative, creative futurologists.

The list breaks down clearly into two areas: Style and Behaviour.

Style includes: charisma, inspiration, leadership, prioritisation, imagination, opportunistic, long-term, brave, optimistic, flexible, excellent

Behaviour includes: realism, critical, analysis, challenging, questionning, evaluative, detailed, listening, thorough, understanding, grounded, customer-focused

Those who are stuck in their ways, unwilling to change and focused on the here and now at the expense of tomorrow seem destined to be the also-rans of our working world.

Exhibit these behaviours with this style though and some of the best marketing minds believe you will be in a place far better as you respond to current emerging trends in the challenging world in which we all live.

- Posted on Friday 23 Sep 2011 at 08:20 by Neil Wilkins

Tags: emerging themes (4), futurology (4), strategy (27)