Viper Marketing & Communications Group

Am I going to the Outdoors Show this weekend?

Am I going to the Outdoors Show this weekend?
Author: Jim Hardcastle

Jim helps people plan and deliver effective communications. His background in the countryside sector provide him with a wealth of experience in rural marketing. Facilitation, fueled by coffee, with Post-Its at the ready, he’s here to help .

Am I going to the Outdoors Show this weekend?

I've been to the Outdoors Show several times in a professional capacity. And, personally I've been to lots of shows of various descriptions. Here's my thoughts on the matter:

  • Go if you have a plan, like, I want to collect 200 emails for our database, or, I want to make some partnerships with suppliers.
  • Don't go if you don't like shuffling speed. I can't do 'museum' speed. I find it exhausting. I've done a few mountain marathons now but i find it more tiring shuffling along in a large crowd for a couple of hours.
  • Go if you need to be seen there for your brand. Land Rover always have a massive stand at the Outdoors Show. I bet they don't sell any but for their brand they have to be there.
  • Don't go if you don't have any money to spend. I always think I'm going to get a bargain but rarely do. And, if I do get a bargain that will be cancelled out by the amount of money spent on food.
  • Go if you love collecting leaflets. You can see the professional leaflet collectors going around scooping them into their bags. Do they read them all?
  • Don't go if you don't know who your target audience is or what you want them to do.
  • Go if you can get free tickets as that overrides most 'Don'ts'
  • Don't go if you have small children. Add all those original 'Don'ts' up and then add tired children into the mix. Shudder.
  • Go if you have free gifts or a prize draw to offer.
  • Don't go if you could barely afford the exhibition space let alone a quality exhibition to fill it. And laminated A4 sheets do not qualify as a 'quality exhibition'. 

As always, professionally, shows are a tool or channel to market. If you know your audience and what you want them to do, have the appropriate support in place then go and enjoy. Personally I shan't be going this weekend as I shall be in the outdoors this weekend.

If you'd like to go here's the link.

- Posted on Thursday 13 Jan 2011 at 15:47 by Jim Hardcastle

Tags: audience (33), communication planning (21), outdoors show (1), pr (15), viper (64)


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