Viper Marketing & Communications Group

3G Coverage

Author: Neil Wilkins

Neil learnt his marketing with the likes of Orange, NatWest, BP Castrol and Ordnance Survey and now helps individuals and businesses to communicate more effectively. He trains and mentors marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

Millions have signed up for mobile broadband deals, with over 2m new connections between February 2008 and February 2009.

But the maps reveal that map rural areas have poor or non-existent 3G coverage, effectively making them mobile broadband "not-spots".

The 3G coverage maps were published alongside Ofcom's second phase of its mobile sector assessment. It reveals that consumers are increasingly giving up landlines in favour of their mobile phones. All communications from and for rural based audiences will need to take this into account.

- Posted on Monday 13 Jul 2009 at 04:50 by Neil Wilkins

Tags: 3g (1), broadband (3), communications (23), connections (2), coverage (3), internet (6), marketing (63), ofcom (1), rural (32), viper (63)