Blog Articles
The Importance of Market Segmentation
We have been banging on for ages to our clients about the value of market segmentation, the breaking down of all possible customers and prospects into bit-sized chunks so that marketing can be closely focused on messages they'll each understand. Read More
- Neil Wilkins
Online Social Networking - It doesn’t Bite
Finally it happened. Viper fully embraced the concept of Online Social Networking. Some of the team have been involved in the web since 1994. Yes really! And yet it's taken until early 2009 for us to practice what we preach every week in our e-Marketing training courses, distance learning programmes and recommendations to our clients for their marketing plans and campaigns. Read More
- Neil Wilkins
CLIC24 2009 News Update
CLIC24 2009 is coming up and it's going to be a great year for the event. Live music, laid back atmosphere, campsite, top quality facilities and plenty of mountain biking. Read More
- Neil Wilkins
1SW Off-Road Cycling Initiative
The 1SW Off-Road Cycling Initiative, run by the Forestry Commission and Sport England commissioned Viper to produce an 'emblematic' logo and website. Read More
- Jim Hardcastle
Social Networking Delivers Real 24/7 Business
One of the key attractions of online social networking is that it allows individuals and organisations the opportunity to stay open for business twenty four hours a day, seven days a week, even when the shutters are down and the doors are closed for the night. Read More
- Neil Wilkins
Interactive Page Turn Brochures
Becoming more popular by the day, interactive page turn brochures are ideal for presenting leaflets, portfolios and in fact most forms of traditional PDF documents in an engaging and exciting new way. Read More
- Neil Wilkins
7 Top Tips for Marketing in a Recession
A helpful guide to knowing the appropriate balance and tone of your messages in the recession. Read More
- Neil Wilkins
Tentpole Trails Trust
Twelve flipchart sheets and nearly 100 Post-its later the Trails Trust have a great foundation of a plan to take them to a national level. Read More
- Jim Hardcastle
Tentpole Trails Trust
Twelve flipchart sheets and nearly 100 Post-its later the Trails Trust have a great foundation of a plan to take them to a national level. Read More
- Jim Hardcastle
Delivering Dartmoor
Dartmoor National Park have set up a Delivery Board to put their Management Plan into practice. Read More
- Neil Wilkins
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