Marketing & Communications Planning - step two in the Viper Journey

- News article posted on Tuesday 07 Feb 2012 at 15:12 by Neil Wilkins

To help the client to align their resources, time, people and budget in the most efficient and effective way we work with clients on a 12 step process that identifies and clarifies the priorities for their customer segmentation, market opportunities, key propositions and messages, as well as the most appropriate marketing tools to deliver the results.

A key USP for Viper is that this process is highly engaging and ideally involves everyone in the organisation to ensure complete buy-in and understanding of the value of effective planning but also the part that each individual has to play in delivery.

Viper’s unique planning process is applicable to commercial businesses, sole traders, corporates and the public sector. It is at the heart of our service. We have numerous and varied case studies of recent successes with this product and testimonials from the inspired people who have been affected by it.

"We are delighted with the results and found the process challenging but immensely beneficial." : Marketing Manager, February 2012

- Posted on Tuesday 07 Feb 2012 at 15:12 by Neil Wilkins

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