Keeping Up With The Jones’

Author: Neil Wilkins

Neil learnt his marketing with the likes of Orange, NatWest, BP Castrol and Ordnance Survey and now helps individuals and businesses to communicate more effectively. He trains and mentors marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

It's quite difficult now to keep up with the myriad of changes that are taking place in digital marketing and social media.

Every day there are news announcements of what Facebook is up to, what's happening on YouTube and the relatively new kid on the block Twitter is constantly punching above its weight for media attention.

The beauty of realising that no matter how hard you try you will never be at the cutting edge of this wave of new marketing opportunity is that you relax and begin to focus on the things that really matter. The trends, the networks and the people who will actually make a difference to your organisation and the profits it so desperately needs in these difficult times.

It's called a Social Graph, a kind of dashboard that allows you to focus on what really counts and the things that will both make a difference to your customers' journey and lifetime value at the same time as creating profitable new business.

But what do you put onto your dashboard of things to watch, measure and analyse? Simply the things that matter. A balance of financial, marketing, innovative and process things that can feed upward to deliver your marketing goals and to your organisational goals beyond.

If you aren't watching then you can't measure and if you don't measure you can't prove the return on your investment of time, resource and budget and if you can't do that then the Smiths and Jones of this world will quite rightly steal business and customers and social media engagement from right under your nose.

For more ideas and news of the latest trends I've been monitoring have a listen to my Social Media summer briefing

- Posted on Saturday 28 Aug 2010 at 00:12 by Neil Wilkins

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Comments

facebook layouts - Saturday 25 Sep 2010 at 07:04

Identifying sub-markets or groups would allow you to more effectively position your product and/or service offerings, your internet marketing communications, your pricing policy, and the rest of the 7 marketing mix elements.

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smith - Thursday 28 Oct 2010 at 14:33

Marketing is all the exhilarating big things and all the troublesome little things that have to be done in every nook and cranny of the entire corporate organization in order to achieve the purpose of attracting and holding a customer.” Theodore Levitt.Yes, marketing is fun, and right now with the speed of technology, the media landscape is changing dramatically and customers are driving the interactions. Thus, in order to be a good marketer today and excel at what you do, and answering your question, meet lots of people, you must be skilled in many areas.

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will - Sunday 31 Oct 2010 at 12:55

It's very true that no matter how hard you try to keep up you'll never really
be at the front of the pack, we've found this after many a year trying to keep
up with everybody elese, I think it's vital that you find your own system or
method of working that produces the results that work and can be achieved with
ease.
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jammydoug - Monday 01 Nov 2010 at 03:59

Hi
My family have accommodation in Australia. I do our marketing from home, as I have a toddler. It’s hard to keep up with ideas on internet marketing, so I am hoping to find some useful sites. Any suggestions would be great!
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