Viper Strategic

Customer Journey Helps Prove Return On Investment

Viper Case Study

The Brief

Cambridge Marketing College, Europe's biggest provider of professional marketing and PR qualification training courses needs to engage with both prospective delegates and the corporates and companies with whom they work.

Companies need to see the CMC brand and understand the importance of up-skilling their marketing and public relations staff.

Prospective delegates often need help in creating a challenging yet achievable career path through which they can realise their aspirations.

The Solution

In a brand new programme of monthly lunchtime seminars, delivered by Neil Wilkins of Viper Training, we cover a broad range of key marketing and communication subjects, designed to inspire the companies and empower the marketers within them. 

Each online session, delivered through WebEx, provides the attendee with a masterclass of the latest issues, challenges and opportunities across a wide spectrum of communications:

19 August - Social Media
20 September - Managing Change
21 October - Emerging Themes
22 November - Break-even Analysis and other Ratios Explained
16 December - On-line PR
20 January - Crisis Management

Typically the sessions last for 45 minutes and can be enjoyed by attendees from the comfort of their office or home. 

The most recent webinar was Customer Journey to Help Prove Return on Investment, a key product in the Viper suite that helps organisations large and small to understand their customer's experience through all points of contact with them. Just tiny changes applied to various stages in the process can create fundamental and positive improvements both to the customer experience and to bottom-line profitability.

The Result

The regular communication of value-added communications such as these free online webinars confirm the commitment that Cambridge Marketing College has towards both its delegates and the organisations who support them.

Ongoing personal development is paramount for delegates to realise their potential and these sessions apply equally well to those currently studying and for the College's Alumni.

To book onto one of these sessions click here.