Viper Strategic

Summerzest

Author: Jim Hardcastle

Jim has helped organisations and groups communicate more effectively for nearly 20 years. His background in the countryside and rural sectors provide him with a wealth of experience. Fueled by coffee with Post-Its at the ready, he’s here to help .

Referrals from friends of friends are often the best introduction for people like us as they offer an instant connection and warmth that means we can get to the heart of marketing and communications opportunities from the very first meeting. We needn't have worried anyway because from the first smiles and words at the airport where we were collected by our hosts Jen and Olivia, we knew their energy and ideas would inspire us into action.

The company, Summerzest was created by Jen Yates to provide a unique alpine experience including luxury chalet accommodation, exquisitely prepared local food and an all-inclusive outdoor activity programme catering for everyone from families to triathlon clubs in altitude training. Having experienced a small sample of Summerzest for ourselves we set about working with them through our communication planning process, our step by step guide to developing customer focused and cost effective marketing that talks directly to specifically defined new clientele.

By the end of the weekend we had not only had our fill of exciting mountain biking, walking and excellent cuisine but had unlocked many secrets in an as yet undiscovered alpine valley that is sure to become a target on the mountain biking, climbing and walking hit list for summer holidays in the French Alps.

Viper's Communication Planning Process really was 'in action'

- Posted on Monday 17 Aug 2009 at 19:39 by Jim Hardcastle

Tags: accommodation (2), alpine experience (1), chalet (1), climbing (2), clubs (1), communications (23), cost effective (2), cuisine (1), customer development (3), france (1), french alps (1), holidays (1), marketing (63), mountain biking (16), planning (30), summer (1), summerzest (3), triathlon (1), viper (63), walking (2)