ViperStrategic

Viper helps you to shape your future through our engaging and team-building process.

Stra-te-gic (adj). Important or, essential with forming part of your long-term plan to achieve the specific target.
Strategically (adv)

ViperStrategic helps organisations large and small with effective communications with their customers, stakeholders or staff. Strategic communications is all about taking the long term view; understanding where you want to go today and start taking those first steps to that goal with the help of Viper. Their role is to help you plan strategically and then work with you on your journey.

Viper has many years experience of helping organisations in a wide range of different industries from large in the public sector to small local businesses launching new products and services. Working in an urban or rural context Viper can create a communication plan that works specifically for you.

Case Studies

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Latest Blog Articles

More with Less on a Mountain Marathon

Lessons in doing more with less from a mountain marathon Read More › - Jim Hardcastle

10% Could Be More Than You Think

I often wonder about 10% and just how much difference it could make with little effort Read More › - Neil Wilkins

Latest News

Corinna Jane visits ViperSpace

30 Jul 10 - Read More › - Jim Hardcastle

Are Digital Marketing & Social Media the most cost effective marketing tools in a recession?

30 Jul 10 - Read More › - Neil Wilkins

EUROPARC Junior Rangers Capture Life on Mendip

29 Jul 10 - Read More › - Jim Hardcastle

Case Studies

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Customer Journey Helps Prove Return On Investment

Cambridge Marketing College, Europe's biggest provider of professional marketing and PR qualification training…

Visual Solution for Biosphere and AONB

Two potentially complex landscape designations on one area could lead to some complicated messages being sent out. The North Devon Biosphere encompasses the North Devon Area of…

In-House Training For Customer Facing Team

A customer-facing team in a newly organised County Council were already providing good client support but felt they could improve their focus, increase their efficiency and add…

Customer Journey Product Launch

What do your customers encounter on their journey through your service? Does the reality match your perception? Viper Marketing Ltd can map your customers journey and provide you…

More with Less on a Mountain Marathon

Lessons in doing more with less from a mountain marathon Read More ›
10% Could Be More Than You Think

I often wonder about 10% and just how much difference it could make with little effort Read More ›
More with Less

How are the public sector going to do 'more with less'? Here's how we do it at Viper Read More ›
Communication Planning on the Casualty Set

Casualty provides a lesson in audience planning Read More ›
Adding Value to Press Call

I know I added value thanks to my background but I had to know when to keep quiet. Read More ›
Reducing Friction in Your Business

"I have yet to see a gravestone which said, 'I should have spent more time at work'. " Read More ›
O2 Arena Customer Journey

Enter stage right one of the best choreographed customer journey's I've experienced Read More ›
Make Hay Whilst The Sun Shines

The late Sir John Harvey Jones always said you improve things when all is going well. Read More ›
When is News News?

With realtime sharing of information across the globe the public may now feel there's no such thing as new news Read More ›
Top 10 Facilitation Tips

Some lesson's I've learnt to get the best out of a facilitation day Read More ›
Food for thought….Mailing Lists and Social Media

An interesting an event was held yesterday evening at eOffice in Bristol regarding the Digital Week seminars which are going on and there was…Read More ›
Good Health in the Summer Sun

When the pressure's on and deadlines loom one thing you can easily forget is the impact on your health Read More ›
What’s the Best Way to Brand Bread?

I was asked to summarise in 30 seconds how best to brand bread. 20 seconds of jokes and 10 seconds of theory later... Read More ›
Corporate Social Responsibility Strikes… whenever

As BP are currently experiencing with the eyes of the world on them once again, the benefits of a solid CSR strategy can help an organisation…Read More ›
Customer Journey

What do your customers encounter on their journey through your service? Read More ›
If All Else Fails Then Just SOSTAC

SOSTAC is a simple yet effective 'back of a fag packet' approach to creating a plan Read More ›
Beating the Volcanic Wave

Is there anything we can take from the overland mini-adventure created by our Icelandic volcanic friend? Read More ›
Manifesto for Social Media

Manifesto for Social Media delivered to the Bath Business Show earlier today Read More ›
Finding Your Tipping Point

Tipping Point (physics) : the point at which an object is displaced from a state of stable equilibrium into a new, different state Read More ›
Marketing Futurology: Emerging Themes

Having just returned from an enlightening day with a room full of post-Graduate Diploma delegates developing their assignments in Emerging Themes…Read More ›

Corinna Jane visits ViperSpace

Enigmatic Axe Factor winner begins work with ViperMusicRead More ›
Are Digital Marketing & Social Media the most cost effective marketing tools in a recession?

Neil Wilkins' Seminar at Bristol Business Show on 15 SeptemberRead More ›
EUROPARC Junior Rangers Capture Life on Mendip

The EUROPARC Junior Ranger Camp is well underway and they've taken some great imagesRead More ›
Viper Training’s Exciting Autumn Programme

ViperTraining.tv, accredited Digital Marketing, Masterclasses and Day Courses help you learn at a time, pace and place to suit youRead More ›
E-newsletters for fast and easy regular updates

Automated e-newsletter system designed to make your life easy Read More ›
Rural Grants that Add Value

Don't miss out on rural grants that can help you add value to your productRead More ›
Professional Digital Marketing Qualifications Gather Steam

Digital Marketing and Media qualifications from CAM Foundation are becoming more popularRead More ›
Open Management Qualifications - new programme launched

From September our affiliate partner Freshbaked is offering an excellent new programmeRead More ›
ViperTraining Digital Marketing Vodcast

A 15 minute briefing on the latest emerging themes and thinking in social media and digital marketingRead More ›
Coffee and Contacting Professionally

Viper spend the day looking at how to get the most from a social media networkRead More ›
Understanding Branding Guidelines

Viper's understanding of branding guidelines leads to recommendationRead More ›
Shell LiveWire Masterclass 3 - Introduction to Digital Marketing

Viper's Neil Wilkins presents the third in his Masterclass series for Shell LiveWireRead More ›
Broken bikes and bruises at Bristol BikeFest 2010

Could anything else go wrong for Team Viper at the Bristol Bikefest 2010?Read More ›
Music on Mendip

Music inspired by the landscape, composed by children and digitally accessedRead More ›
Customer Journey Product Revealed

What do your customers encounter on their journey through your service? Does the reality match your perception? Viper can map your customers…Read More ›
New Government’s Rural Appointments

Govt appointments say 'do more with less' to rural agenciesRead More ›
Guide to Facebook published for Cambridge Marketing College

We have just released an updated and print friendly version of our Guide to Facebook, written for CMCRead More ›
Twitter Masterclass and Digital Marketing Training Days

Viper's Neil Wilkins will be hosting an evening masterclass and two digital marketing training days in June on behalf of Bristol Business CollegeRead More ›
Heart of the Biosphere?

Bringing communication plans together to streamline the work of two countryside organisationsRead More ›
Brand Language - a 2020 vision

Interesting blog article from MarketingProfs with a take on the varied and many implications on branding by the end of the decadeRead More ›

Customer Journey Helps Prove Return On Investment

Proving the value of investments is essential for companies large and small as they aim to survive the deep recessionRead More ›
Visual Solution for Biosphere and AONB

A visual way of explaining the relationship between two landscape designations was requiredRead More ›
In-House Training For Customer Facing Team

Improving customer focus in an already effective customer facing teamRead More ›
Customer Journey Product Launch

Viper's Customer Journey product revealedRead More ›
Society v. AONB?

Helping the emerging Surrey Hills Society work in perfect harmony with the Surrey Hills AONB teamRead More ›
Bobbetts Mackan

Recognising they needed to keep Bobbetts Mackan relevant in the changing world of law the partners asked Viper to help Read More ›
Active Mendip

Viper help turn the Active Mendip idea into a powerful marketing brandRead More ›
FoxWear Product Testing

The most technically advanced cycling-specific jackets require a tight and focused product and marketing strategy.Read More ›
Fernhill Farm

The alternative farm experience that needed a communication plan, brand and website to explain the philosophyRead More ›
Ryan Inglis Rebrand

Ryan is high profile on the internet with presence and daily updated information everywhere from MySpace to Facebook. The challenge was consistency...Read More ›
Redefining Law Firm Communications

Effective communication is at the heart of effective law firm development. Working with 360 Legal Group a leading Bristol firm commissioned us…Read More ›
Making a difference to Adventure Travel

French Alps based Summerzest commissioned us to help them identify the most profitable target customers and to create a strategic marketing plan…Read More ›
Cambridge Marketing College - Viper’s Longest Standing Client

We are so proud of our long standing relationship with our friends at Cambridge Marketing College.Read More ›
Miss Skarlet - This Beautiful Lie

ViperMusic signed Miss Skarlet to promote the debut album This Beautiful Lie. To begin with a strategic planning process helped to clearly identify…Read More ›
Digital Marketing for Businesses in the West

Digital Marketing training is the flavour of the day. With social media and websites forming the cornerstones of every effective marketing and…Read More ›
Enthusiasm in need of a plan

Great community initiative in need of a plan.Read More ›
Strategic Communication Changes at Quantock Hills

A new approach to communication for the Quantock Hills AONB Service.Read More ›
VentureCo Communication Plan

Worldwide adventure travel company in need of a communication plan to bring all the strands of their work togetherRead More ›