Viper Rural

Marketing & Communications Audit - the first step in the Viper Journey

- News article posted on Wednesday 01 Feb 2012 at 12:24 by Neil Wilkins

Typically a new client comes to Viper because they either need to get out of a hole or they have spotted an opportunity but aren’t sure how to achieve it.

Our Marketing Audit tends to be our first encounter with a new client’s strengths, weaknesses, products and services.

We have two approaches. The first is informal if there is limited budget or time. Typically over a coffee we will carry out a structured interview of the client, identifying and then drawing their attention to both their positives and negatives and making wide ranging suggestions for how they can move forward with an appropriate mix of marketing planning, training and campaign development. We hold their hand through this process and have worksheets to keep us on track.

The more detailed formal approach builds upon the initial discussion by carrying out mystery shopping, investigating their customers’ journey and getting to the heart of where their most profitable products lie and the real value, or not, that their customers associate with them.

The Marketing Audit helps us and the client to focus on where the real value will come from in further marketing and communications activity.

If you'd like some insight into how your marketing and communications stack up against your competition let's plan this first step with you.

- Posted on Wednesday 01 Feb 2012 at 12:24 by Neil Wilkins