Viper Rural

Four Ways That Augmented Reality Will Change The Countryside

Author: Jim Hardcastle

Jim has helped organisations and groups communicate more effectively for nearly 20 years. His background in the countryside and rural sectors provide him with a wealth of experience. Fueled by coffee with Post-Its at the ready, he’s here to help .

Visitors always say they 'want to learn more' about a particular subject. This may be true when they're on-site but that need rapidly diminishes after they've left. The result for ranger services is printed publications, to satisfy that demand for more, that very quickly become redundant. A waste of time and resources. Augmented reality provides the 'viewer' with the capability to drill deeper into a subject while on site, and later if required, but needs no physical resource. No more wordy booklets?

Interpretation panels are dull and unless designed very well are rubbish. You only remember 10% of what you read. Augmented reality will allow Roman legions to be seen stomping down the Roman road that is sort of visible under the field, Spitfires to take off from the airfield that's now rare heathland, cavemen to emerge from that hole in the hillside etc. More engaging interpretation?

Augmented reality allows a new generation to be involved and engaged with the countryside. The generation of Ipod users and console kids will grow up needing to know about the countryside, this is the way to engage them. New people in the countryside?

- Posted on Thursday 05 Nov 2009 at 03:42 by Jim Hardcastle

Tags: augmented reality (2), consoles (1), countryside (20), ipod (1), marketing (63), rangers (11), rural (32)