Ryan Inglis Rebrand
Viper Case Study
The Brief
With much content, different bands, solo performances, lots of live photography and a highly motivated musician there was a danger that there could appear to be many different Ryan Inglis'.
Our brief was to work with the core elements of Ryan and the qualities that make him a unique performer and songwriter and create a single and unified brand.
The Solution
Our unique marketing planning process quickly identified the range of target listeners and fans of Ryan's music and established that the audience is quite diverse.
With this in mind we created a style and persona for Ryan that would be used on a website, in flyers and promotions and particularly through online media and social networking.
Music You Can See is at the heart of the proposition ensuring that everyone who encounters Ryan understands that his music is evocative, special and memorable.
The brand guidelines that are at the hub of the branding ensure that Ryan is consistent in all his communication by giving him the range of colours, styles, images and fonts that he needs to portray a professional and stylish image through all kinds of media.
The Result
The artiste now has all the tools to ensure his audience and fans know it's the 'real Ryan' and can engage with and follow him consistently and with confidence, downloading his music and enjoying his gigs.
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