Viper Music

How’s YOUR Cloud Looking?

Author: Neil Wilkins

Neil learnt his marketing with the likes of Orange, NatWest, BP Castrol and Ordnance Survey and now helps individuals and businesses to communicate more effectively. He trains and mentors marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

Ensuring you have a presence in a wide range of social networks, in discussion groups and fora as well as through your newsletters and website is a key element in your marketing mix. The idea of future proofing yourself today by taking ownership and continually reinforcing key phrases (long tail search phrases they are called by the engines that benefit from them) in everything you talk about is a great way of becoming relevant to your target audiences, customers and prospects.

How can you check how you are doing? It's quite simple. Create your current Word Cloud, a simple content-focused marketing cloud that will show you by the relative sizes of words and phrases, exactly what it is you are currently putting out there through social media, your website and more.

If you find some surprises you can then fine tune your emphasis to ensure what you are saying is aligned to your strategy.

And what you see today is already out there and potentially feeding tomorrow's Internet Cloud, the virtual space from where tomorrow's social networking, search and online marketing will be driven.

A five minute look at your own cloud will help you to keep on track and benefit you in the future when Cloud Marketing comes alive.

- Posted on Wednesday 15 Jun 2011 at 12:55 by Neil Wilkins

Tags: cloud (2), cloud marketing (9), word cloud (1)