Viper Music

Does Your Brand Have Charisma?

Author: Neil Wilkins

Neil learnt his marketing with the likes of Orange, NatWest, BP Castrol and Ordnance Survey and now helps individuals and businesses to communicate more effectively. He trains and mentors marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

The world's most charismatic brands attract a loyal following to the point of devotion.

Real Madrid, Apple, Virgin and Nike are each unique and individual in their sector but importantly portray a charisma that sets them apart from the rest by how far their customers are willing to go to display their loyalty.

It's not necessarily about being premium priced, having the best products or giving the top levels of service. It's something more. It's the feeling that you get when you see the logo, open the package or watch the advertisement.

Think of your brand in the eyes of your customers. Does your brand have charisma?

When a customer gets an email from someone in your organisation do they click on it before all others, or leave it until last? When you leave a voicemail does the recipient hurry to respond or let it wait? The mailshot landing on your customers' desk. Is it opened with anticipation or put straight into re-cycling?

The level of your brand charisma (and every organisation has charisma to a lesser or greater extent) will ultimately affect how you do business and the success you experience.

If you can achieve a compelling attractiveness or charm that can inspire devotion in others you are well on your way to becoming world class.

- Posted on Monday 05 Sep 2011 at 06:19 by Neil Wilkins

Tags: brand (21), charisma (1)