An Integrated Campaign With Integrity
Viper Case Study
The Brief
Integrity Business Connections is a high quality, professional telemarketing organisation based in central Bristol but operating nationally.
Specialists in professional services and other clearly defined market sectors they are constantly seeking new business opportunities to help grow their organisation and the cost effectiveness of the services they can provide to their clients.
The Solution
Viper created an integrated marketing campaign joining together distinct marketing tools such as social media, telemarketing, printed brochures and online PR.
At the heart of the campaign was a clear market position that became the thread for the campaign: The Definitive Guide to Telemarketing.
The Definitive Guide was a printed and electronic publication providing a step by step introduction to how best to define a telemarketing campaign, how to join it together with existing business development and sales activity and importantly how to ensure that clients and prospects understand what they can achieve with effective telemarketing.
The Result
The Definitive Guide to Telemarketing has at its heart the focus of 'return on investment'. Every call, every response, every minute spent on such a campaign must return a financial value to the company commissioning the campaign.
This unprecedented position for Integrity Business Connections will ensure they are the telemarketing organisation of choice in their target market sectors for years to come.
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