Viper Marketing

What’s Trending Where on Twitter?

Author: Neil Wilkins

Neil learnt his marketing with the likes of Orange, NatWest, BP Castrol and Ordnance Survey and now helps individuals and businesses to communicate more effectively. He trains and mentors marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

TrendsMap.com is the latest kid on the block when it comes to location and offers global coverage of trending topics by the geographic location at which they are most frequently originating. The blog which kicked off the spread of news about this service is here and gives a nice snapshot of all things TrendsMap plus links to where you can read more, a tutorial and of course the TrendsMap Twitter itself. So how will this impact on marketers? Well think of the immediacy of trending topics and knowing what people in a region, city or country are currently finding the most interesting. Think viral campaigns and how you can tweet, blog and spread your messages based on real time feedback and information from real customers. For PRs think about capturing hot news topics in real time as they spread and not having to wait until official news sources decide the time is right. They say that we are all becoming journalists and that the power of information distribution is now with the people... well now you can also see where they are.

- Posted on Friday 02 Oct 2009 at 20:56 by Neil Wilkins

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