Viper Marketing

Promoting in Facebook’s Field

Author: Jim Hardcastle

Jim helps people plan and deliver effective communications. His background in the countryside sector provide him with a wealth of experience in rural marketing. Facilitation, fueled by coffee, with Post-Its at the ready, he’s here to help .

See that field over there? Right, I’d like you to promote your business through it.

For a start, place a nice big picture of yourself in the middle of it. Don’t forget to add all your contact details and I mean all of them. Put some examples of your products or services around your picture.

Next, leave lots of signs around to other things that interest you. Flesh you and your business out more. You could even have music in one corner of the field, a projection of your fave YouTube clip in another. Make sure there are even more signs to other locations around the world.

Finally, get all your friends to come to that field. Tell them there will be lots of exciting things happening in the field. Tell them all your other friends are there. Encourage everyone to make new friends and share details. Tell everyone now.

Now you’ve got yourself a proper event in a field and everyone will know about you and your company! Yay.

By the way, you don’t own that field or anything that takes place in it. Do you still feel like promoting your business through it?

This could be the chink in Facebook’s all powerful armour. Everyone is promoting themselves and their businesses in a field they don’t own. The landowner could decide they want everything in that field now, thank you very much.

Is this different from placing an ad in a magazine you don’t own? I think so. You don’t invite people to share all their details via the magazine.

Creating friends from customers is really powerful for marketing. Can you do it on your own land though?  

- Posted on Monday 19 Dec 2011 at 16:31 by Jim Hardcastle

Tags: facebook (30), promotion (2)