Viper Marketing

Mendip Geopark?

Author: Jim Hardcastle

Originally Jim trained in graphics and design but realised he wanted to work in the countryside just as much. He stopped being a ‘Ranger’ to help other public and private sector organisations.
Jim specialises in facilitation techniques to engage and involve people.  He responds well to outdoor adventure, savoury snacks and good coffee.

The European designation is given to areas that have a particular geological heritage and a program of work to promote tourism based on the geology. The area must include sites of geological of particular importance. These may also be of ecological, historical or cultural interest. Local community involvement is essential in prioritising and delivering the cultural and economic revitalisation of the area. Viper are also part of Active Mendip, loads of Active Mendip members rely directly or indirectly on the geology of Mendip to give their punters fun and adventure.

The local economy already benefits from caving and climbing activities and has two major visitor attractions – Cheddar Caves and Gorge and Wookey Hole Caves based on geology interests. There is potential to develop the geotourism further but whether the Geopark designation is beneficial or necessary is to be considered. We're going along to find out what benefits the status brings. Access to European funding? At the very least this will be a great asset to positioning local adventure companies above others. Climb in a Geopark? Descend in a Geopark? Ride in a Geopark? Not many places can say that.

- Posted on Tuesday 03 Nov 2009 at 12:52 by Jim Hardcastle

Tags: active mendip (6), aonb (17), cheddar caves and gorge (1), community (6), geopark (1), mendip hills (7), rural (25), wookey hole caves (1)