Viper Marketing

Digital Marketing Programme

Author: Neil Wilkins

Neil is the founder of Viper Marketing & Communications Group. With over 20 years of marketing experience gained with the likes of Orange, NatWest, BP Castrol and Ordnance Survey he provides a full marketing and communications service for clients. Neil’s passion for digital communications is reflected in his strategic planning and marketing campaigns and he trains marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

The Programme includes CAM's brand new Digital Marketing Diploma and Diploma in Managing Digital Media. It also incorporates the industry benchmark CIM e-Marketing Professional Award which for a number of years has set the standard for digital marketing and communication qualifications.

The new Programme, the brainchild of Cambridge Marketing College's Principal Charles Nixon has been created online with an interactive 'mashup' of technologies to provide what is termed a 'blended learning experience'. Blended learning is all about a person using the media and learning styles of their choice to gain knowledge and experience. The Programme uses podcasts, webinars, written guides, research links, discussion forum and video to provide a rounded experience for those studying this exciting subject.

Despite the name of the College you don't have to go to Cambridge to study! The Programme is available through distance learning, with tutor support and access to the Programme's learning portal. We see this flexible style of learning as a guide to the future of training so expect more developments like this in the coming months.

- Posted on Wednesday 23 Sep 2009 at 19:45 by Neil Wilkins

Tags: blended learning (1), cambridge marketing college (4), charles nixon (1), cmc (4), digital marketing (6), learning portal (1), podcasts (1), research links (1), training (11), webinars (1)