ViperMarketing

Viper works through a structured process to help promote and sell the product or service for your target audience.

Mark-et-ing (verb) The act of buying, selling and promotion of products or services to the consumer.

ViperMarketing is all about improving communication and Viper has many years of experience helping large and small organisations to develop long term and profitable customer relationships. Marketing is about planning for the future, reducing risk and maximising the impact of the messages you give to your customers. Ensure that every pound of budget you spend on promotion and finding new customers, goes towards achieving your goals.

Case Studies

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Latest Blog Articles

More with Less on a Mountain Marathon

Lessons in doing more with less from a mountain marathon Read More › - Jim Hardcastle

More with Less

How are the public sector going to do 'more with less'? Here's how we do it at Viper Read More › - Jim Hardcastle

Latest News

Corinna Jane visits ViperSpace

30 Jul 10 - Read More › - Jim Hardcastle

Are Digital Marketing & Social Media the most cost effective marketing tools in a recession?

30 Jul 10 - Read More › - Neil Wilkins

EUROPARC Junior Rangers Capture Life on Mendip

29 Jul 10 - Read More › - Jim Hardcastle

Case Studies

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Customer Journey Helps Prove Return On Investment

Cambridge Marketing College, Europe's biggest provider of professional marketing and PR qualification training…

Mendip Mountain Bike Trails Guide

The interest in Mountain Biking on the Mendip Hills in Somerset, right near Viper Marketing's HQ, is expanding rapidly. To date there hasn't been a clear gateway…

Viper Launches Interactive Web Map and Kiosk

Viper Strategic helped East Devon AONB to create a digital communication strategy as part of their commitment to their Management Plan. An element of the strategy included…

Contemporary Signage for Park

What’s one of the ways to get your park a Green Flag? Improve the signage and visitor mapping. The Green Flag award is the park equivalent of the Blue Flag award for beaches,…

More with Less on a Mountain Marathon

Lessons in doing more with less from a mountain marathon Read More ›
More with Less

How are the public sector going to do 'more with less'? Here's how we do it at Viper Read More ›
Communication Planning on the Casualty Set

Casualty provides a lesson in audience planning Read More ›
Adding Value to Press Call

I know I added value thanks to my background but I had to know when to keep quiet. Read More ›
The Magic Rule of Thirds

Sprinkling a little Viper Magic Dust onto your daily dose of social networking Read More ›
Reducing Friction in Your Business

"I have yet to see a gravestone which said, 'I should have spent more time at work'. " Read More ›
Too Much Information

Every waking moment of every day we are bombarded with information so getting your message through is your biggest challenge Read More ›
When is News News?

With realtime sharing of information across the globe the public may now feel there's no such thing as new news Read More ›
Top 10 Facilitation Tips

Some lesson's I've learnt to get the best out of a facilitation day Read More ›
Food for thought….Mailing Lists and Social Media

An interesting an event was held yesterday evening at eOffice in Bristol regarding the Digital Week seminars which are going on and there was…Read More ›
Good Health in the Summer Sun

When the pressure's on and deadlines loom one thing you can easily forget is the impact on your health Read More ›
What’s the Best Way to Brand Bread?

I was asked to summarise in 30 seconds how best to brand bread. 20 seconds of jokes and 10 seconds of theory later... Read More ›
The view of Active Mendip from my Bike

I put it down to naive optimism: a little bit of preparation, a bit of confidence and ‘give-it-a-go’ attitude Read More ›
Corporate Social Responsibility Strikes… whenever

As BP are currently experiencing with the eyes of the world on them once again, the benefits of a solid CSR strategy can help an organisation…Read More ›
Customer Journey

What do your customers encounter on their journey through your service? Read More ›
Busy Bee

A quick summary of what I am up to with my studies, and how I am managing my time around working full-time and studying for a professional diploma…Read More ›
If All Else Fails Then Just SOSTAC

SOSTAC is a simple yet effective 'back of a fag packet' approach to creating a plan Read More ›
Manifesto for Social Media

Manifesto for Social Media delivered to the Bath Business Show earlier today Read More ›
Marketing Futurology: Emerging Themes

Having just returned from an enlightening day with a room full of post-Graduate Diploma delegates developing their assignments in Emerging Themes…Read More ›
What’s it like working in a paperless office?

A bit about the craziness of working for Viper and their brilliant environmental policy!! Read More ›

Corinna Jane visits ViperSpace

Enigmatic Axe Factor winner begins work with ViperMusicRead More ›
Are Digital Marketing & Social Media the most cost effective marketing tools in a recession?

Neil Wilkins' Seminar at Bristol Business Show on 15 SeptemberRead More ›
EUROPARC Junior Rangers Capture Life on Mendip

The EUROPARC Junior Ranger Camp is well underway and they've taken some great imagesRead More ›
Shell LiveWire Masterclass 5 - Effective Marketing Management

The fifth webinar in the Shell LiveWire Masterclass series by Viper's Neil WilkinsRead More ›
Viper Training’s Exciting Autumn Programme

ViperTraining.tv, accredited Digital Marketing, Masterclasses and Day Courses help you learn at a time, pace and place to suit youRead More ›
E-newsletters for fast and easy regular updates

Automated e-newsletter system designed to make your life easy Read More ›
Rural Grants that Add Value

Don't miss out on rural grants that can help you add value to your productRead More ›
Marketing Entrepreneurial Scholarship

20% reduction in professional qualification fees for qualifying small to medium sized entrepreneurial businessesRead More ›
Location Aware Music

Headphones and handheld computers enable visitors to listen to music in the exact spot it was inspired byRead More ›
Professional Digital Marketing Qualifications Gather Steam

Digital Marketing and Media qualifications from CAM Foundation are becoming more popularRead More ›
Lunchtime Web Seminar Programme - powered by Viper

FREE digital marketing introduction webinar (web seminar) at noon (UK local time) on 23 June.Read More ›
Coffee and Contacting Professionally

Viper spend the day looking at how to get the most from a social media networkRead More ›
Understanding Branding Guidelines

Viper's understanding of branding guidelines leads to recommendationRead More ›
Corinna Jane Wins Axe Factor 2010

Bristol-based Corinna Jane Crabtree has won the 2010 Axe Factor Final beating 5 high quality acts to the titleRead More ›
Axe Factor 2010 Final

Axe Factor 2010 final will produce the next artist to be signed by ViperMusic following last year's support of Miss SkarletRead More ›
Shell LiveWire Masterclass 3 - Introduction to Digital Marketing

Viper's Neil Wilkins presents the third in his Masterclass series for Shell LiveWireRead More ›
Broken bikes and bruises at Bristol BikeFest 2010

Could anything else go wrong for Team Viper at the Bristol Bikefest 2010?Read More ›
Team Viper Prepares for Maiden Race

With Bristol BikeFest just 72 hours away three of Team Viper are struggling with ailmentsRead More ›
Add Value to Your Site Through a Nature Trail

Nature trails on your site are great for you and your visitorsRead More ›
Customer Journey Product Revealed

What do your customers encounter on their journey through your service? Does the reality match your perception? Viper can map your customers…Read More ›

Customer Journey Helps Prove Return On Investment

Proving the value of investments is essential for companies large and small as they aim to survive the deep recessionRead More ›
Mendip Mountain Bike Trails Guide

Brand new trail guide for mountain biking on the Mendip Hills available now, FREE in storeRead More ›
Viper Launches Interactive Web Map and Kiosk

East Devon AONB commissioned Viper to help deliver the first phase of their Digital Communication Strategy, which we created with themRead More ›
Contemporary Signage for Park

Contemporary signage designed by Viper to add value to a parkRead More ›
Customer Journey Product Launch

Viper's Customer Journey product revealedRead More ›
Miss Skarlet Media Pack for Distribution

A media pack produced to represent and help promote the brand and band of ViperMusic's Miss Skarlet.Read More ›
Regional Design Guide for Protected Landscapes

Regional partners helped to produce a positive guide to looking after horses in our most beautiful landscapes Read More ›
Viper Supports Polar Expedition

The first expedition to the South Pole and back again, unsupported - apart from by Viper with Marketing Services that isRead More ›
Active Mendip

Viper help turn the Active Mendip idea into a powerful marketing brandRead More ›
FoxWear Product Testing

The most technically advanced cycling-specific jackets require a tight and focused product and marketing strategy.Read More ›
Redefining Law Firm Communications

Effective communication is at the heart of effective law firm development. Working with 360 Legal Group a leading Bristol firm commissioned us…Read More ›
Making a difference to Adventure Travel

French Alps based Summerzest commissioned us to help them identify the most profitable target customers and to create a strategic marketing plan…Read More ›
Cambridge Marketing College - Viper’s Longest Standing Client

We are so proud of our long standing relationship with our friends at Cambridge Marketing College.Read More ›
Miss Skarlet - This Beautiful Lie

ViperMusic signed Miss Skarlet to promote the debut album This Beautiful Lie. To begin with a strategic planning process helped to clearly identify…Read More ›
An Integrated Campaign With Integrity

Integrity Business Connections works closely with Viper Marketing not only to help us deliver highly profitable telemarketing campaigns for OUR…Read More ›
Digital Marketing for Businesses in the West

Digital Marketing training is the flavour of the day. With social media and websites forming the cornerstones of every effective marketing and…Read More ›