Viper Future

Viper Launches GWE Business West Training Programme

- News article posted on Wednesday 15 Sep 2010 at 22:04 by Neil Wilkins

The aim of the workshops and webinars are to help attendees build confidence in using the exciting array of digital marketing and social media tools from Facebook, LinkedIn and Twitter to websites, blogs and e-newsletters to help improve their marketing, customer relationship management and lead generation. The beauty of the sessions are that attendees can use the techniques and their learning for themselves right away, at the same time as building this knowledge into their campaigns and longer term business plans. The programme is designed for those in a PR, marketing, sales, business development or communications role and for everyone who wishes to maximise the effectiveness of the internet and social media in their marketing activities.

The training workshop sessions are based on a combination of interactive activities individual exercises and discussions. Participants will benefit from facilitative style discussions with the trainer and participants will be encouraged to get involved and learn by doing things themselves. The eventual outcome will be completion of a personal action plan which will ensure that attendees understand how and what they can do from the moment they return to their work. If possible, attendees should bring a laptop computer to the workshops for the hands-on sessions.

Webinars are web seminars designed to give attendees a taster of each training workshop from the comfort of their own office or home. They are useful preparation for the respective workshop as well as helpful refreshers for those who have already attended previous sessions, updating their knowledge with new opportunities and the latest thinking. Full login details and instructions are provided on booking.

Digital Marketing Training Programme attendees receive web-based mentoring and follow-up support through a dedicated website, to ensure they are kept abreast of developments in technology, strategy and new services and that they have the peace of mind of knowing there's an expert on hand when questions arise.

Attendees of the Digital Marketing Training Programme will be able to use what they learn to create highly effective marketing activity to support:- new business lead generation for growth
- enhancement of customer relationships- improved research and market intelligence
- awareness and response to competitor activity

Introduction to Digital Marketing

Plan and execute effective digital marketing campaigns that contribute to strategic goals in your businessRecognise the stages of digital marketing development and resource implications
Creating effective marketing and communications plans to support growth, lead generation and strategy developmentSelect the appropriate digital marketing tools to achieve your goals
Become familiar with digital marketing vocabularyCreate effective online content for social networking, blogs, newsletters and websites

Introduction to Social Networking

Plan and execute cost effective social media campaigns to help deliver dynamic marketing objectivesGolden rules of social media and best practice social networking
Select the appropriate social media tools to achieve their goalsBasics of Facebook for business-to-business and business-to-consumer companies
Creating Value from LinkedInWhat is Twitter and why you should be tweeting
Become confident with social media vocabulary

Getting the best from Twitter

Introduction to Social Media - an overview of the most popular social networking tools and how to link themTwitter in Context - The pros and cons of Twitter and the value it can add in the marketing mix
Twitter Explained - Setting up an account step by step, the features and benefitsSupporting Tools - From Tweetdeck to Hapnin
Examples - Dos and Dont's

Getting the best from LinkedIn

Introduction to Social Media - an overview of the most popular social networking tools and how to link themLinkedIn in Context - Using LinkedIn for business development as well as for market research
LinkedIn Explained - Setting up an account step by step, the features and benefitsSupporting Tools - Slideshare, running your own networking group, discussions and news
Examples - Dos and Dont's

Getting the best from Facebook

Introduction to Social Media - an overview of the most popular social networking tools and how to link themFacebook in Context - How to use Facebook for both business-to-business and business-to-consumer marketing
Facebook Explained - Setting up an account step by step, the features and benefitsSupporting Tools - The power of Facebook Advertising, linking with other social media
Examples - Dos and Dont's

Effective Websites

Developing a web presence that supports your marketing and sales goalsWebsite for customer relationship management
Writing dynamic and effective website copyHarnessing the power of video
Testimonials and case studiesSearch Engine Optimisation

Effective Blogging and eMail Marketing

Planning a strategic campaign that integrates your digital marketingStriking the balance between entertainment and education
Linking blog with email with social mediaWriting dynamic copy
Enticing comments and feedback to develop a two way conversationHelpful software and links

For more information, dates and to book either visit the Viper Training Calendar or book directly with GWE Business West

- Posted on Wednesday 15 Sep 2010 at 22:04 by Neil Wilkins