Viper Creative

Regional Trail Campaigns

- News article posted on Tuesday 14 Feb 2012 at 11:19 by Jim Hardcastle

Viper has been asked to develop campaigns for two regional trails in the South West.

The campaigns are being designed to increase awareness of the trails and visitor spend along the routes. The regional trails are seen as key for supporting local businesses in the area.

Viper's Jim Hardcastle said, 'we'll use our unique backgrounds at Viper of countryside management and marketing to create some innovative campaigns that grab people's attention in the short term, but also leave a great legacy.'

Both campaigns will start by establishing benchmark statistics so that the change can be monitored. These statistics will include visitor counter records, social media and web analytics. The campaigns will use a variety of media to target key audiences.

- Posted on Tuesday 14 Feb 2012 at 11:19 by Jim Hardcastle